Train Smarter.
Last Longer.
Live Bigger.
25 years. Thousands transformed. Online coaching and in-person training built around one belief — exercise should be prescribed like medicine. Only do enough to get results.
Not sure where to start? Text READY to (336) 682-5541 and we'll send you a free personalized recommendation within 24 hours. No obligation. No sales pitch.
The coaches behind it all.
Not influencers. Not algorithms. Two real people who have dedicated their lives to helping people over 40 feel strong, move well, and live bigger.
Founder & Head Coach
Allen Branch
Turning 60 this year · NASM PT · Performance Enhancement Specialist · Older Populations Certified
Allen is turning 60 this year and has made it his mission to help everyone over 40 be active, live larger, and play with their children and grandchildren — something he does himself with his own 5 grandchildren. He has owned 4 commercial training centers and spent 25+ years building systems that get real results without destroying the body in the process.
Co-Founder & Lead Trainer
Olinda Branch
55 Years Old · 30 Years Training the Over-40 Population · Certified in 6 Disciplines
Olinda has been working specifically with the over-40 population since she was 25 years old — 30 years of helping people live their best in less time. Certified in kickboxing, yoga, Pilates, mat science, and more, she brings rare precision, warmth, and results to every person she coaches.
What we do.
One team. Three ways to work together. All built on the same philosophy — only do enough to get results. Protect the body. Build strength that lasts.
Online Coaching
Daily programs, habit tracking, nutrition, and direct access to Allen & Olinda — delivered through a simple app from anywhere in the world. Built to Last Core and Premium are our flagship online programs.
In-Person Training
Private 1:1 and small group coaching at our custom training facility in Wilmington, NC. Fitness, boxing, kickboxing, and Krav Maga — by appointment, exclusive, and results-focused.
Seminars & Events
Allen and Olinda host and travel for seminars covering fitness, performance, and striking systems for groups, facilities, and organizations. Text us to inquire about availability.
Flagship Program · Online · Worldwide
Built to Last
The one-year body system for men & women over 40
365 days of daily workouts. Prescribed like medicine. Built to Last is a complete one-year training system designed for people who are done with programs that beat up their body and deliver no lasting results.
- Daily workouts — home-friendly, bodyweight, bands or dumbbells
- Full nutrition tracking, habit accountability and longevity focus
- Premium: Weekly live sessions + direct text access to Allen & Olinda
- Core $97 one-time · Premium $97/month · Limited spots
Wilmington, NC · Private Facility
Private training.
Personal results.
In-Person · By Appointment · Exclusive · Wilmington NC
Allen and Olinda train clients at their custom private training facility in Wilmington, NC. This isn't a commercial gym. It's an invitation-only space designed for one thing — getting serious results with coaches who are fully invested in you.
Whether you want 1:1 personal training, small group fitness, boxing, kickboxing, or Krav Maga — every session is built around your specific goals, your specific body, and your specific life.
- 1:1 Personal Training
- Small Group Fitness
- Boxing
- Kickboxing
- Krav Maga
- Seminars
Something Else We Do — For Those Who Want It
Ever wanted to know
how to actually fight?
This isn't for everyone — and that's the point. If you've ever been curious about boxing, kickboxing, or striking — not for fitness, but to actually learn how to do it — Fighters College PRO was built for exactly that. A completely separate program, a completely separate community, for people who want to learn to strike with real skill.
A structured 12-week system
Not random drills. A complete progression from stance and guard through power, footwork, and flow — taught by coaches trained under World Champion Joe Lewis.
For complete beginners
You don't need any experience. You don't need to be fit. You just need to be curious. The system is built to take someone with zero background and turn them into a complete striker.
Coaches who can actually fight
Allen Branch has trained World Champions, National Champions, and Marine Corps instructors. He teaches the same system — with 7-day-a-week access and real feedback.
Not sure where to start?
Most people know they need to do something. They just don't know what. That's exactly what we help you figure out — in one conversation, completely free.
Step One
Text READY to our number
One word. Ten seconds. That's all it takes to start. We respond within 24 hours — usually much faster.
Step Two
Tell us about your goals
We ask a few quick questions — your situation, your goals, what hasn't worked. No forms. No calls. Just a real conversation.
Step Three
Get your recommendation
We tell you exactly which program is right for you — online, in person, or both. Free. Honest. No obligation whatsoever.
Free · Personalized · No Obligation
Text READY and we'll point you in the right direction.
No sales pitch. No obligation. Just two coaches who genuinely want to help you find the right path — and will tell you honestly if we're not the right fit.
(336) 682-5541 Text READY Now →We respond within 24 hours · Usually same day · Real people, not bots
Real people. Real results.
Online. In person. Fitness. Fighting. The system works because it's built around your body — not a generic template.
"I lost just over 30 pounds in 5 weeks, but most importantly my body shape changed completely. I couldn't be happier!"
Laura Z.
Built to Last · 30 lbs lost
"I had gotten results before but my body paid for it. With Allen and Olinda I got BETTER results without the aches, pains, and wear and tear."
Olivia P.
Built to Last · Zero wear and tear
"When I found Allen I was doing bro science getting little result and lots of wear and tear. That changed forever. Best decision I've made for my body."
Casey J.
Built to Last · Complete transformation
Watch. Learn. Train.
Free content on both channels every week. Subscribe and start learning before you spend a dollar.
Fitness · Over 40 · Longevity
Fitness One Systems
Workouts, nutrition tips, biohacks, and longevity content for men and women over 40. New videos every week from Allen & Olinda.
Subscribe →Boxing · Kickboxing · Striking
GloveUp Official
Technique breakdowns, fight analysis, and coaching content for people who want to learn how to actually strike. World champion level instruction, free.
Subscribe →Ready to start? Text READY to (336) 682-5541 — we'll take it from there.