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On Us.
On Us.
We want you to experience the complete Built to Last system — the workouts, the app, the coaching — completely free for 3 days. No strings attached.
What You Get — Free — Starting Today:
✅ Instant access to the Built to Last app
✅ Your first workouts loaded and ready to go
✅ Full nutrition tracking and habit check-ins
✅ Premium members get live coaching access immediately
✅ 3 full days to experience everything — on us
✅ Your first workouts loaded and ready to go
✅ Full nutrition tracking and habit check-ins
✅ Premium members get live coaching access immediately
✅ 3 full days to experience everything — on us
No credit card required · Cancel anytime · Takes 60 seconds to start
25+
Years Coaching
1000s
Transformed
365
Days of Programming
500K+
Followers Over 50
Sound Familiar?
If you're over 50 and frustrated with fitness, you're not the problem. The programs are.
01
Your body pays the price
Sore joints, nagging injuries, workouts that leave you wrecked for days. You're working hard but your body is breaking down, not building up.
02
Same advice, zero results
You've tried the programs. You've hired the coaches. You've followed the plans. Still stuck — because most coaches have no idea what a body over 50 actually needs.
03
No system, no consistency
Motivation comes and goes. Without a daily system that tells you exactly what to do, most people drift. Built to Last solves this on day one.
Coaches Who Live It
Allen and Olinda Branch aren't guessing at what works over 50.
Founder & Head Coach
Allen Branch
Allen has spent 25+ years building systems that produce real, lasting results — without destroying the body in the process. He holds NASM certifications in Personal Training, Performance Enhancement, and Mixed Martial Arts Conditioning, plus a specialist certification in training older populations — meaning he has studied specifically how the body changes after 50 and exactly what it needs to thrive. He has owned and operated 4 commercial training centers, all recognized as among the best in their region.
NASM Certified PT
Performance Enhancement
MMACS Certified
Older Populations Specialist
4 Commercial Training Centers
Co-Founder & Lead Trainer
Olinda Branch
Olinda has been teaching fitness for 25 years and is widely regarded as one of the finest instructors in the region. Certified in kickboxing, yoga, mat science, step, and Pilates — she brings a rare combination of precision, energy, and genuine care to every session. Olinda leads the weekly live group training sessions inside Built to Last Premium — bringing her signature coaching style directly to you every single week. Together, Allen and Olinda are parents, grandparents, and they live and train on the coast of North Carolina.
25 Years Teaching
Kickboxing Certified
Yoga Certified
Pilates Certified
2nd Degree Black Belt
One System. Everything Included.
Every tool you need — workouts, nutrition, habits, and coaching.
Daily Workouts Done For You
Every day of the year a workout lands on your calendar. Home-friendly. No gym needed, no planning required.
Prescribed Like Medicine
Only do enough to get results. Every session builds strength, burns fat, and protects your joints without the wear and tear.
Daily Habit Accountability
Daily check-ins that improve your nutrition, sleep, stress, and longevity. Real results come from what you do between workouts too.
Video Demo Every Exercise
Never wonder if you're doing it right. Every movement is demonstrated so you train with confidence from day one.
Full Nutrition Tracking
Log meals, scan barcodes, and generate endless healthy recipes right inside the app.
Track Every Result
Log workouts, track weight, measurements, and progress photos. Built-in analytics show exactly what's working.
Choose Your Path
Start Free. Stay Built to Last.
You Have 2 Choices.
Both Start With a FREE 3-Day All-Access Trial.
Get instant access to our exclusive app and the complete
Built to Last training system — starting today.
No credit card required. No risk. Just results.
Built to Last training system — starting today.
No credit card required. No risk. Just results.
Start Free Trial — Core →
$97/year after trial · One-time payment
Start Free Trial — Premium →
$97/month after trial · Cancel anytime
3-Day Free Trial
Built to Last
CORE
- 365 days of daily workouts — home-friendly, updated daily
- Daily habit accountability — nutrition, sleep, stress check-ins
- Full nutrition tracking — meal logging, barcode scanner, recipe generator
- Video demo for every exercise
- Progress tracking — weight, measurements, photos and performance
- Home or gym — bodyweight, bands, or dumbbells
$97
One-Time · Full Year Access
Start My Free 3-Day Trial →
Instant access · Delivered inside the Trainerize app
Most Complete
Built to Last
PREMIUM
- Everything in Core — all 365 days, habits, nutrition, tracking
- Weekly live group training — real sessions with Allen & Olinda every week
- Direct text access — reach Allen & Olinda at (336) 682-5541 anytime
- Complete Fitness One library — every program ever created, fully unlocked
- All future programs included — every new release is yours automatically
- Protein Plus Playbook — full-color meal plan PDF, protein guide, 7-day eating plan
$97
Per Month · Cancel Anytime
Start My Free 3-Day Trial →
Instant access · Protein Plus Playbook delivered immediately
Real People. Real Results.
This is what happens when you follow a system built for your body.
"I lost just over 30 pounds in 5 weeks, but most importantly my body shape changed completely! I couldn't be happier!"
Laura Z.
30 lbs lost · Complete body recomposition
"When I found Allen I was doing the typical gym sets following bro science, getting little result and lots of wear and tear. That changed forever."
Casey J.
Eliminated wear and tear · Real results
"I had gotten results before but my body paid for it. With Allen and Olinda I got BETTER results without the aches, pains and wear and tear."
Olivia P.
Better results · Zero wear and tear