Built
to Last
The one-year body system for men and women over 40 who are done with programs that beat up their body, overtrain their joints, and deliver zero lasting results.
Exercise Prescribed Like Medicine. Results Built to Last.
Sound familiar?
If you're over 40 and frustrated with fitness, you're not the problem. The programs are.
Your body pays the price
Sore joints, nagging injuries, workouts that leave you wrecked for days. You're working hard but your body is breaking down, not building up.
Same advice, zero results
You've tried the programs. You've hired the coaches. You've followed the plans. Still stuck — because most coaches have no idea what a body over 40 actually needs.
No system, no consistency
Motivation comes and goes. Without a daily system that tells you exactly what to do, most people drift. Built to Last solves this on day one.
Coaches who live it.
Allen and Olinda Branch aren't guessing at what works over 40. They're doing this work every single day — and have been for 25 years.
Founder & Head Coach
Allen Branch
NASM Certified · Performance Enhancement Specialist · 4 Commercial Training Centers
Allen has spent 25+ years building systems that produce real, lasting results — without destroying the body in the process. He holds NASM certifications in Personal Training, Performance Enhancement, and Mixed Martial Arts Conditioning, plus a specialist certification in training older populations — meaning he has studied specifically how the body changes after 40 and exactly what it needs to thrive.
He has owned and operated 4 commercial training centers, all recognized as among the best in their region. His systems have been featured on FOX, CBS, and NBC and have helped thousands of real people transform their bodies.
Built to Last is the distillation of everything Allen has learned: prescribe the right exercise, protect the body, build strength that lasts.
Co-Founder & Lead Trainer
Olinda Branch
25 Years Teaching · Certified in 6 Disciplines · 2nd Degree Black Belt
Olinda has been teaching fitness for 25 years and is widely regarded as one of the finest instructors in the region. Certified in kickboxing, yoga, mat science, step, and Pilates — she brings a rare combination of precision, energy, and genuine care to every session.
Olinda leads the weekly live group training sessions inside Built to Last Premium — bringing her signature coaching style directly to you every single week.
Together, Allen and Olinda are parents, grandparents, and they live and train on the coast of North Carolina — walking the walk every single day.
One system. Everything included.
Built to Last delivers every tool you need — workouts, nutrition, habits, and coaching — in one simple daily app.
Daily Workouts Done For You
Every day of the year a workout lands on your calendar. Home-friendly. Bodyweight, bands, or dumbbells. No gym needed, no planning required.
Prescribed Like Medicine
Only do enough to get results. Every session builds strength, burns fat, and protects your joints — without the wear and tear that derails people over 40.
Daily Habit Accountability
Daily check-ins that improve your nutrition, sleep, stress, and longevity. Real results come from what you do between workouts too.
Video Demo Every Exercise
Never wonder if you're doing it right. Every movement is demonstrated so you train with confidence from day one.
Full Nutrition Tracking
Log meals, scan barcodes, and generate endless healthy recipes right inside the app. Eating well has never been this simple or sustainable.
Track Every Result
Log workouts, track weight, measurements, and progress photos. Built-in analytics show exactly what's working and where to focus next.
Choose your path.
Start with Core or go all-in with Premium. Either way you're getting the most effective over-40 training system available.
Built to Last
Core
The complete one-year daily training system
- 365 days of daily workouts — home-friendly, updated daily to your calendar
- Daily habit accountability — nutrition, sleep, stress and longevity check-ins
- Full nutrition tracking — meal logging, barcode scanner, recipe generator
- Video demo for every exercise — train with confidence from day one
- Progress tracking — weight, measurements, photos and performance analytics
- Home or gym — bodyweight, resistance bands, or dumbbells
Full year access · Limited to 500 members
Get Built to Last Core →Instant access · Delivered inside the Trainerize app
Built to Last
Premium
Everything in Core plus coaches in your corner every week
- Everything in Core — all 365 days, habits, nutrition, tracking
- Weekly live group training — real sessions with Allen & Olinda every week
- Direct text access — reach Allen & Olinda at (336) 682-5541 or in-app anytime
- Complete Fitness One library — every program ever created, fully unlocked
- All future programs included — every new release is yours automatically
Exclusive Premium Bonus — Instant Download
The Protein Plus Playbook
- ▸Full-color meal plan PDF — exactly what we eat
- ▸Protein guide — how much, what kind, and when
- ▸7 perfect eating days for fat loss — mapped meal by meal
- ▸Video breakdown of the Super Six Meal Plan Rules
Cancel anytime · Limited to 200 members
Get Built to Last Premium →Instant access · Protein Plus Playbook delivered immediately
Real people. Real results.
These aren't hand-picked outliers. This is what happens when you follow a system built specifically for your body.
"I lost just over 30 pounds in 5 weeks, but most importantly my body shape changed completely! I couldn't be happier!"
Laura Z.
30 lbs lost · Complete body recomposition
"When I found Allen I was doing the typical gym sets following bro science, getting little result and lots of wear and tear. That changed forever."
Casey J.
Eliminated wear and tear · Real results
"I had gotten results before but my body paid for it. With Allen and Olinda I got BETTER results without the aches, pains and wear and tear."
Olivia P.
Better results · Zero wear and tear
Watch Their Stories
The App
Simple. Intuitive. Powerful.
Powered by Trainerize · iOS & Android · Instant Access
The moment you join, everything is waiting for you inside the app. Your workouts, your habit tracker, your nutrition tools, your progress dashboard — and for Premium members, your Protein Plus Playbook.
Day one workout is ready the moment you log in. No learning curve. No complicated setup. Just open the app and go.
Stop surviving.
Start being Built to Last.
365 days. One system. Two coaches who know exactly what your body needs after 40. This is the last fitness program you'll ever need.
Questions? Text Allen & Olinda directly at (336) 682-5541 — we answer.